Beloved donut chain Krispy Kreme made headlines for a new promotion that promises a free glazed donut daily for anyone in the U.S. who can provide proof of being vaccinated against Covid-19.
It appears that the company was trying to support vaccination efforts, providing a little sweet incentive for people to get protected against the virus that’s been giving us a collective rogering for the past year. However, like most things these days, this promotion wound up inciting a Twitter war about the appropriateness of the promotion, given the complex medical shitshow in the States when it comes to healthcare, vaccine rollouts, and obesity/fatphobia issues.
The promotion led to some doctors on Twitter responded to the campaign, pointing out that a donut a day is “unhealthy.” However, the donut chain stands behind their offer, claiming that just because this would be available for those who’ve been vaccinated, they aren’t trying to suggest that people should go and eat a donut a day – it’s simply available should people choose.
However, donuts are a treat that's not good for health if eaten every day.
Here's my suggestion for what to do instead: (1/4)
— Leana Wen, M.D. (@DrLeanaWen) March 24, 2021
Krispy Kreme offering free doughnuts for getting vaccinated is like Marlboro offering free cigarettes for getting a flu shot. We have an obesity epidemic in this country that is killing us. Corporations that ride the COVID-19 vaccine as a marketing ploy for junk food is terrible.
— Eugene Gu, MD (@eugenegu) March 22, 2021
The promotion is available for the rest of the year. While some doctors were speaking up about what they saw as a health concern, ultimately this opened the floodgates for a larger discussion about fatphobia, concern trolling, and the way that doctors sometimes approach people with obesity.
I’m glad all of Twitter has now had a taste of how doctors speak to fat people https://t.co/5naZ4fzENO
— Kath Barbadoro (@kathbarbadoro) March 24, 2021
Krispy Kreme: Hey, guess what? Get vaccinated and we'll give you a free doughnut whenever you stop by for the rest of the year. Neat, right?
People who feel the need to insert themselves into everything: In this essay, I will explain why doughnuts are worse than the pandemic
— Parker Molloy (@ParkerMolloy) March 24, 2021
And it’s a very IMPORTANT discussion to have. Yes, obesity is a problem. A big one! However, the very different experience that people in marginalized bodies have when seeking medical attention is also a big fucking problem. Huge, really. With far reaching effects.
COVID-19 lead to a rise in eating disorders AND an increase of fat-shaming and fatphobia.
IDK if experts are bored – but going on a crusade against Krispy Kreme for offering donuts to vaccinated patrons isn't the issue they should be focusing on rn.
— Elizabeth Di Filippo (@mselizabethr) March 24, 2021
So when it comes to this promotion, it’s important to remember the basics: they’re trying to do 2 things – provide motivation for vaccination efforts, and GET PEOPLE IN THE STORE TO SELL MORE DONUTS. Hellooooooo.
Ahhhh, the Internet. This is why we can’t have nice things.
How about we get more free offers from places to help take the sting off this pandemic?? Maybe like a free stay in a tropical resort with my kids on another continent because we spent plenty of fucking quality time together, what with the whole quarantine thing.
Perhaps some new leggings so I can set fire to the ones we’ve been weeping and barely surviving in for the last year?
Can we get a free pie-in-the-face for Greg from down the road who insists the pandemic is a vast conspiracy to microchip him?
How about free housecleaners? Nannies? A free fake-your-own-death-and-start-over-somewhere-better scenario like in El Camino?
Why stop at donuts? We can be outraged at other stuff too. GIMME THE GOODS!
As a palate cleanser, here are some funny and relevant tweets about the whole debacle.
“The COVID vaccine will microchip you & the government will track you!”
The government tracking me to Krispy Kreme for the 5th time in a week to get my free donut pic.twitter.com/QUbuAstYP6
— syd (@sydneyire13) March 25, 2021
me: i'm afraid the vaccine could kill me too. i'll wait
krispy kreme: free donuts all year if you get vaccinated!
me: well i might get a little vaccinated.
— Dadman Walking (@dadmann_walking) March 23, 2021
gonna be laying awake tonite thinking about how free donuts was actually the catalyst in someone changing their mind about getting the covid vaccine
— taming fred savage (@FredTaming) March 22, 2021
let people enjoy donuts and vaccines challenge
— feminist next door (@emrazz) March 22, 2021
Just went to Krispy Kreme and they were out of glazed donuts. I'm literally sucking this vaccine out of my veins as we speak. Fucking bullshit.
— Lil Sasquatch (@lilsasquatch66) March 23, 2021
The Krispy Kreme discourse is peak Twitter absurdity. Just get a shot, and enjoy your damn donut.
— Charlotte Clymer 🏳️🌈 (@cmclymer) March 25, 2021