Crayola has recently announced the upcoming release of a new line of crayons: Colors of the World.
The little girl in me who spent hours cooped up in her room with her coloring books is geeked!
The 24-pack of crayons contains a variety of skin tone colors, while the 36-pack also includes eight colors for eyes and hair. There’s a coloring book as well.
This announcement was made on the UN World Day for Cultural Diversity for Dialogue and Development. Crayola CEO Rich Wuerthele shared, “We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.”
Crayola teamed up with Victor Casale, CEO of MOB Beauty, whose 30+ years of experience creating makeup skin foundations helped ensure the crayon colors represent a wide range of skin tones.
Much like our coveted toilet paper, this new line of Crayola products is already flying off the virtual shelves. The crayons aren’t officially released until July, but you can pre-order on Crayola’s site and Walmart. Here’s hoping Crayola makes this item readily available for small businesses as well so we can #shoplocal.
Now please excuse me while I go stock up on adult coloring books and dig out my contraband Dandelion crayon, whose forced retirement a few years back makes a lot more sense now. Had to make more room in the office.
Miranda is a freelance writer, editor, and educator who writes about raising a child with autism on her blog, Mommy Catharsis. Her work can also be found on Ann Arbor Family Press, Current, Scary Mommy, Mamalode, and The Mighty. Connect with her on Facebook, Twitter, Instagram, or her business site, Keskes Ink.