While Super Bowl LIII will go down in history as the most boring game ever, Adam Levine will go down in history for his shout-out to our grandparents’ 1970s couches.
Maroon 5 hit the stage for the Pepsi Halftime Show and it wasn’t long before people started talking. And not about the music. Rather, it was more about frontman Adam Levine’s torso, covered and well…not. Whew, is it getting hot in here? “‘Cause it’s getting harder and harder to breathe…”
First, there were murmurings about “Nipplegate” — the apparent double standard when it comes to showing nipples at the Super Bowl. We ALL remember 2004’s millisecond nip slip costume malfunction of Janet Jackson and Justin Timberlake. The NFL and CBS had a hissy fit and Jackson’s music was subsequently banned from being played on VH1 and MTV. It was a slip that almost ruined her career.
Fast forward to 2019. During his performance of “Moves Like Jagger,” Levine ripped off his shirt to display his heavily tattooed body…whoa, sorry, I just got a bit distracted…and his nipples. The resulting repercussions from the NFL and CBS? Crickets. Nothing, nada, zilch.
But what people are really talking about on social media? Was what happened prior to “Nipplegate.”
Levine’s tank top. Which looked suspiciously like a common home goods pattern that’s been around for decades. And apparently, A LOT of people have it.
— Kim Campbell (@Klokovsek) February 4, 2019
wow the highlight of Adam Levine's performance was definitely that his shirt looked exactly like pillows that an alarming amount of people happen to have from Target #SuperBowl pic.twitter.com/UL8WjdpJaY
— Jenna Amatulli (@ohheyjenna) February 4, 2019
Suddenly hit with a serious case of FOMO? If you are the seemingly 1% of the population who doesn’t have this pattern sitting around your house somewhere, let me bring you tidings of great joy.
Bed Bath & Beyond has you covered. Along with your cushions and curtains. In a geometric pattern.
Because even BBB couldn’t help a little playful ribbing, posting the following to social media:
Looking for home decor with that certain Adam Levine look? Get it at Bed Bath & Beyond!
— Sara Kronenberg (@SaraKronenberg) February 4, 2019
Bahahahaha! And people were loving it. Well, most people.
I want to buy a drink for whoever on Bed Bath & Beyond’s social media team saw this opportunity and ran with it. 🙌🏻🙌🏻
You just saved 5 million on superbowl advertising #20percentOff
Your social media person needs a raise or bonus for this! It’s brilliant. 😂😂😂
BREAKING NEWS: BED BATH & BEYOND SALES SKYROCKETED AFTER ADAM LEVINE’S PERFORMANCE 😂
OMG! I’ve never been so happy that I follow this page! 🤣🤣🤣🤣
Does it come with Adam Levine?
Adam can wrap me in his drapes anytime.
maybe but when taken off yours dont look near as fine as Adam
Adam Levine can lay on my sofa like a hot beefcake accent pillow anytime!
Yes, yes he can.
Of course, others were having none of it.
Adam was awesome., the ladies at my party were VERY happy with his performance! Plus donating $500,000 to boys and girls clubs! You haters can put up or .. well you know the rest!
With all the not bullying crap stores and people promote this is ridiculously Beyond sad of Bed Bath and Beyond . Shame on you!!!!!
At a time when we are battling bullies in our schools and on social media, a company as big as bed, bath and beyond joins in. Pathetic and disgusting.
Is this Nation ever going to Stop Judging Others? IT’S GODS JOB NOT YOUR’S. GROW TF UP
We thank our fans for making our dreams possible. And we thank our critics for always pushing us to do better. One Love. ❤️
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When we accepted the responsibility to perform at the SBHTS, I took out my pen and just wrote. Some of the words that came to me in that moment eventually made their way onto the incredible lanterns that flew high and low tonight. We thank the universe for this historic opportunity to play on the world’s biggest stage. We thank our fans for making our dreams possible. And we thank our critics for always pushing us to do better. One Love. ❤️ And the list of words is… Forgive Laugh Cry Smile Share Live Endure Embrace Remember Enlighten Preserve Inspire Sweat Fight Express Give Receive Elevate Climb Unify Fortify Soften Dance Scream Dream Educate Provide Inhale Exhale Persevere Stand Kneel Overcome Love Listen
Look, Adam Levine could wear a potato sack and still look goooood. While the designer behind the tank top is still unknown, I’m guessing this isn’t the last we’ll see of Grandma’s couch. My prediction? We’ll be seeing a lot more furniture-inspired fabrics walking down the Spring Fashion Week Runway. And then who’ll be laughing? That’s right, muchachos, Adam, that’s who.