Google. As a parent, that white search bar haloed by rainbow colors becomes your best friend. Or it convinces you that you’re dying of a horrible disease.
We type our children’s symptoms in at 3 in the morning with shaky hands, looking for answers. We ask why our own moms won’t back off while we find our own parenting style. We search for possible prison sentences for smothering our spouses in their sleep as they snore through the baby’s cries.
In a genius move, IKEA has capitalized on all the most popular searches from parents, siblings, significant others, wannabe significant others, and future ex-significant others.
Through their most recent marketing ploy, IKEA sought to turn relationship woes into #RelationshipGoals with a punny mock site named ikearetailtherapy.com. Their mission is simple: match various IKEA products with the problems so many are facing, as per popular Google searches.
The results are hilarious. Here are some of my personal favorites out of the 100+ items IKEA has cataloged on the fake site.
1. It’s like talking to a wall
Ugh, it’s a tale as old as time, really. Solve the issue of no one listening to you by making the most annoying racket known to man.
2. All Hail, the Queen!
Demand the respect you deserve with this Queen costume. It’s about time the “mom uniform” was updated. Does Target sell ruffs?
3. All you think about is yourself
Double sinks are the key to a happy relationship. Because if I have to stare at globs of hair-covered toothpaste every morning, I will murder someone.
4. So many fucking snacks
They’re like tiny bears ravaging camps to prepare for hibernation. Except that THEY NEVER SLEEP.
5. Huddle up!
That’s it. Family Meeting time. Get your family’s shit together with this high-tech-looking dry-erase board.
6. Does she like me? Or does she like me, like me?
We ladies fully admit to being kinda confusing. Sorry, it’s part of the package.
7. Crap everywhere
If your home doesn’t look like a bomb went off, are you even a parent?
8. Conflict Management
Or as I like to call it, negotiating with terrorists.
When you click the “Buy” button beneath any of these items, you are redirected to that same item on IKEA’s website, under its normal name. Damn, there goes our chance for some discreet passive-aggressive shopping.
“Um, honey? I just received an e-mail confirmation for one order of ‘My Husband Is Selfish’?”
IKEA’s latest stunt, along with their affordable pieces and designs that fit into any style, is what makes us love them so and has us confident that they’ll be in business for quite some time.