Much to Buddy the Elf’s content, Kraft has just created a limited-time flavor of mac ‘n’ cheese for Valentine’s Day that is pink and, prepare yourself, candy-flavored.

If you thought candy-coated raindrops were odd, try candy-infused noodles. Talk about a mindfuck.

The poodles (pink noodles) will only be available to 1,000 winners via a contest Kraft-Heinz is holding.

Their Pepto-Bismol coloring (which is appropriate since you’ll probably end up needing some to fend off violent shits) is apparently due to beetroot and carrot concentrates, says a Kraft-Heinz spokesperson, while the flavoring is from vanilla extract, fructose, and “natural flavors.”

But I enjoy the silly visual of it coming from Willy Wonka’s teats.

To show you how much we love you, we made you something special for Valentine’s Day, Candy Kraft Macaroni & Cheese. This limited-edition flavor boost will romance your noodles with a new pink color and make them taste like candy. Sure it sounds a little strange, but hey, love makes people do strange things.

Enter below for a chance to be 1 of 1,000 lucky winners to receive a Candy Kraft Macaroni & Cheese kit to make the sweetest day of the year even sweeter.

To enter for your chance to win a box for yourself or as a Valentine’s Day gift for your special someone, head over to CandyKraftMacandCheese.com now through Feb. 8 at 12 p.m. CST.