Every time I go to Target my cart runneth over with material happiness. Throw pillows, strappy sandals, wall décor, OH MY! I can’t help it; I have mad love for the big red bullseye and their modestly-priced merchandise.
Target has become the one-stop shop for mothers like me who don’t want to drag cranky children in and out of multiple stores. Ain’t nobody got time, or patience, for that. Once again, Target speaks to my soul with the addition of an exclusive, and highly affordable, $5 line of wines.
I’m sorry, what?
I said, FIVE DOLLAR WINE!
California Roots, a carefully crafted premium wine, is made with California-grown grapes and will be blessing shopping carts in 1,100 Target stores across the nation. The company will offer 5 varieties of California Roots, including a Chardonnay, Pinot Grigio, Moscato, Cabernet Sauvignon, and a Red Blend.
“We’re out to give our guests even more reasons to love Target—including exclusive products they can’t find anywhere else,” says Jeff Burt, senior vice president of food and beverage. “And we think they’re going to love California Roots—these wines are just the right blend of incredible quality and amazing value that guests can only get at Target.”
We hear you, Jeff, and on behalf of mothers everywhere, I thank you, Sir.
California Roots will hit shelves on September 3.