Earlier this week, Tostitos made a big announcement. Like a huge, game-changing sort of announcement: for a limited time, their chips will be sold in a “party safe” bag.
But what the hell is a “party safe” bag? Well, it is a bag which can tell you if you are drunk.
Obvi.
According to USA Today, the intent of the bag isn’t to shame you for drinking one too many shitty beers — or to judge you for downing all those tortilla chips. It is to promote responsible drinking and discourage drunk driving. But if you are searching for your sobriety in the bottom of a bag, you may have bigger problems. As in, if you’re eating Tostitos, you’re drunk already.
And it seems many online users agree.
If you are so drunk that you need to blow into a Tostitos bag to tell you are drunk… I think you already have your answer. https://t.co/GzlOKBfHMX
— SnoCo Target Zero (@SnoCoTargetZero) January 28, 2017
“I’ll be first to say that if you are blowing a bag of tosititos to see if you are too drunk to drive…THEN THAT ALREADY TELLS YOU RIGHT THERE YOU ARE TOO DRUNK DRIVE.”
— via Tostitos Facebook
Here are photos of my mom drunk on her way to dinner eating tostitos. She was so excited about her chips pic.twitter.com/NQvzRDiEi7
— souc (@daniisoucie) December 11, 2016
Anyone having a blackout drunk numb the pain party later? I'll bring some Tostitos…
— Michael (@MichaelARamz) January 16, 2017
"Steph, you're drunk."
"No!! I'm eating Tostitos, I'm fine.
— Liam (@itsbumo) January 9, 2017
“In a related story, Budweiser is making a can you can breathe into that will tell you if you’ve eaten too many Doritos (oops, Tostitos) and are getting fat.”
— via Tostitos Facebook
My drunk ass has never been so excited for Tostitos and salsa than rn
— sofi (@SofisTweets) January 14, 2017
That said, I do applaud Frito-Lay, Uber, and Mothers Against Drunk Driving (MADD) for their collaborative effort.
Why?
Because even though their approach may seem a little silly and the bag sensors are far from perfect — i.e. if sensors on the bag detect any trace of alcohol on a person’s breath, a red light will flash below the Tostitos logo and a “don’t drink and drive” will appear — any effort is better than no effort.