Who has $2,145 to spend on a recyclable shopping bag? People who buy Balenciaga, apparently.
It seems Balenciaga has quite the appreciation for affordable Swedish household items that take 57 hours and no fewer than a dozen years of marriage counseling to assemble, because they’re now marketing a tote that looks identical to Ikea’s signature Frakta bag, only Balenciaga’s tote costs $2,144.01 more.
The Balenciaga tote is called the Arena Extra-Large Shopper Tote Bag and, according to its product description, is “constructed of blue wrinkled, glazed leather.”
Because every successful shopping excursion ends with, “Oh, SHIT. I spilled my unicorn frappucrapulatte on my ugly-ass grocery bag that costs enough to cover one quarter’s worth of private school tuition for some desperate child in need. NOW WHAT?”
Not one to be outdone (or out-copied) by a snooty fashion design label with some bizarre fetish for overpriced plastic-turned-leather, Ikea responded in true troll-master fashion.
With the help of Swedish ad agency ACNE, Ikea has designed an ad that helps consumers distinguish the real Ikea Frakta bag from those other, copycat Balenciaga ones.
The ad caption reads:
How to identify an original IKEA FRAKTA bag.
1) SHAKE IT If it rustles, it’s the real deal. 2) MULTIFUNCTIONAL. It can carry hockey gear, bricks and even water. 3) THROW IT IN THE DIRT. A true FRAKTA is simply rinsed off with a garden hose when dirty. 4) PRICE TAG Only $0.99
How embarrassing would it be to show up to that social gathering with the fake Frakta (also known as the Balenciaga)? Thank goodness Ikea cleared that up for us. Nobody needs to add “social outcast” to their list of accomplishments.
Kudos to Ikea for having a great sense of humor.