Chris Pratt is eating humble pie, and it actually tastes quite good.

Following a video post on Instagram in which the hunky Guardians of the Galaxy star insisted followers turn up the volume on their devices rather than simply read the subtitles in order to get the full experience, members of the deaf community pointed out that such a remark is exclusionary and, simply put, offensive to suggest that only those who can hear are able to experience something to its fullest potential.

Pratt took comments about his gaffe to heart, reports Upworthy, and took swift action to rectify his wrongdoing.

In another post to Instagram, Pratt is seen signing his apology and, despite a few errors, as noted by some commenters, appears 100 percent sincere.

Instagram does this thing where it mutes all the videos it shows and forces you to turn on the volume in order to hear them. (maybe because most people are watching those videos at work when they should be working and don’t want to get caught. I know that’s when I do it. 😬) So when I made a video recently with subtitles, and requested that people turn up the volume and not just “read the subtitles” it was so people wouldn’t scroll past the video on mute, thus watching and digesting the information in the video. HOWEVER, I realize now doing so was incredibly insensitive to the many folks out there who depend on subtitles. More than 38 million Americans live with some sort of hearing disability. So I want to apologize. I have people in my life who are hearing-impaired, and the last thing in the world I would want to do is offend them or anybody who suffers from hearing loss or any other disability. So truly from the bottom of my heart I apologize. Thanks for pointing this out to me. In the future I’ll try to be a little less ignorant about it. Now… I know some of you are going to say, “Hey! Chris only apologized because his publicist made him!” Well. That is not the case. As always I control my social media. Nobody else. And I am doing this because I’m actually really sorry. Apologies are powerful. I don’t dole them out Willy-Nilly. This is one of those moments where I screwed up and here’s me begging your pardon. I hope you accept my apology. And on that note. Why doesn’t Instagram have some kind of technology to automatically add subtitles to its videos? Or at least the option. I did a little exploring and it seems lacking in that area. Shouldn’t there be an option for closed captioning or something? I’ve made them lord knows how much money with my videos and pictures. Essentially sharing myself for free. I know they profit. So… GET ON IT INSTAGRAM!!! Put closed captioning on your app. #CCinstaNow

A post shared by chris pratt (@prattprattpratt) on May 4, 2017 at 5:59am PDT

Pratt’s apology reads, in part:

I know some of you are going to say, “Hey! Chris only apologized because his publicist made him!” Well. That is not the case.

I am doing this because I’m actually really sorry. Apologies are powerful. I don’t dole them out Willy-Nilly. This is one of those moments where I screwed up and here’s me begging your pardon.

I have people in my life who are hearing-impaired, and the last thing in the world I would want to do is offend them or anybody who suffers from hearing loss or any other disability. So truly from the bottom of my heart I apologize. Thanks for pointing this out to me.

I hope you accept my apology.

Not only is he funny and sexy, friends, but he is also kind-hearted and genuine. *swoon*

We all make mistakes. Even I, with my own hearing-impaired and deaf family members and disabled son, make similar, insensitive errors from time to time without thinking about or even realizing how they might impact others. It’s ignorance and able-ism at its best, and I don’t mean that disparagingly.

I simply mean that we all have a lot to learn about this world and each other, and it is instances such as this that pave the way to enlightenment. What matters is that, when we do make mistakes, we open ourselves up to listening and understanding and pledge to do and be better in the future.

Chris Pratt, you are a gentleman and a scholar. Well, definitely a gentleman (don’t know much about your scholarly pursuits). Thank you for being an example of humility, kindness, and willingness to learn.

You’ve won our hearts again, sir. Not that we weren’t already smitten.